JFW「Sweets Runway」 vol.2 in Tokyo Midtown | Mercedes-Benz Fashion Week TOKYO


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JFW「Sweets Runway」 vol.2 in Tokyo Midtown

2010/08/09

JFW「Sweets Runway」 vol.2 in Tokyo Midtown

In conjunction with the 11th Japan Fashion Week in TOKYO, confectionary stores and cafes located in and around the main event space, Tokyo Midtown, will once again offer a selection of confectionary goods for a limited time from Saturday, October 16 through Sunday, October 24. For example, at “yao_ESTAbLISH”, a café located in the JFW media and buyer’s lounge, customer’s will be able to enjoy a specially made button-themed cup cakes from Fairycake Fair, a group cup cake specialty store in Tokyo Station, offered for a limited time for in-store dining and also takeout. And, this is only one example of the plethora of unique confectionary goods that have been planned! This fusion of fashion and confectionary goods that could only be made possible by JFW will be a collection irresistible to not only fashionistas, but anyone who experiences it. Be sure not to miss it!


■Time Period
SAT, October 16 - SUN, October 24, 2010

■Participating Stores
DEAN & DELUCA ROPPONGI
JEAN-PAUL HEVIN
KYOHAYASHIYA
MADISON PARK CAFE
NŌCA CHOCOLATE
pâtisserie Sadaharu AOKI paris
Toshi Yoroizuka
yao_ESTAbLISH

■General Inquiries
JFW Office +81(0)3-3242-8551

Inquiries regarding this release:
JFW PR Office (within Mastermind Co., Ltd.)
Contact: Okamoto +81(0)3-5770-7828
okamoto@master-mind.biz

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