2012-13 A/W Key visual ! | Mercedes-Benz Fashion Week TOKYO

BRAND SEARCH
SEARCH

news border
2012-13 A/W Key visual !

2012/01/26

2012-13 A/W Key visual !

Mercedes-Benz Fashion Week TOKYO 2012-13 A/W key visual also the creative director is KAIE MURAKAMI, the art director is Erotyka, the unit with Tomoyuki Yonezu and Tiffany Godoy.
And also all clothes using for this key visual are Japanese brands'.
Check it out!

Mercedes-Benz Fashion Week TOKYO 2012-13 A/W
Key Visual


KEY VISUAL CONCEPT
THEME:
「FUTURE / CLASSIC」

VISUAL KEYWORD
・MINIMAL LINES
・ELEGANT
・SCULPTED VOLUME
・TRADITION


Approximately 40 years ago Japanese designers opened the world's eyes to the possibilities of creative fashion by uniquely interpreting and expressing such elements as elegance, graphics and monotone. The influence of these designers remains strong and they continue to stimulate and influence many creators all over the globe. This season's theme of "Future/Classic" expresses the traditional side of Japanese fashion through static, elegant visuals during this period of maturation of Japan's fashion scene. These visuals compliment the "Energetic" key visuals for S/S that express the energy of Tokyo's street culture thereby completing Japan's fashion history to date. By expressing timeless value based on historical background Japan flaunts its presence as one of the world’s advanced fashion industry nations.
KAIE MURAKAMI


STAFF
Creative Director: KAIE MURAKAMI (SIMONE)
Art Directors: Erotyka (FEMME) TOMOYUKI YONEZU, TIFFANY GODOY
Photographer: KOICHIRO DOI (angle)
Stylist: TOSHIO TAKEDA (MILD inc.)
Hair Stylist:  DAI MICHISHITA (FEMME)
Make-up Artist:  UCHIIDE (SEPT inc.)
Models : DAISUKE (DONNA), MAAYA (DONNA)


CREDIT
WOMENS
jacket(HISUI)
tops(ROGGYKEI / XANADU)
pants(G.V.G.V. / k3)

MENS
gown(EMODA)
tops(ato)
belt(SAPHIR EAST / ESTEEM)
wrap skirt(DRESSEDUNDRESSED)
pants(ato)

Contact:
・HISUI
00ss ink. tel.03-6410-4004
・ROGGYKEI
XANADU TOKYO tel.03-6459-2826
・G.V.G.V.
k3 office tel.03-3464-5357
・EMODA
EMODA LUMINE EST Shinjuku tel.03-3355-1560
・ato
ato press office tel.03-5468-5137
・SAPHIR EAST
ESTEEM PRESS tel.03-5428-0928
・DRESSEDUNDRESSED
the wall showroom tel.03-5774-4001

border
CLS Shooting Brake Debut!

Opened Facebook & Twitter in April 2013!